Member Communication and Engagement

In a world full of competing content and technologies, in order to remain engaging in 2022 and beyond, using a variety of engagement avenues is required. Individuals engage differently, and the American College of Chest Physicians is keenly aware of and caters to this variety of engagement preferences. From direct, targeted emails to organic social media posts, CHEST finds a way to communicate.

In communicating, CHEST also employs a variety of engaging elements that will pique the interest of the consumer—whether they are a member, a prospective member, or someone who is simply interested in learning the latest in chest medicine. With time as the most precious resource, in 2022, CHEST delved deeper into video content, podcasts, and more to garner and keep attention and to be worthy of the time invested in the consumed content.

ON THIS PAGE

Direct Outreach

Social Media

Multimedia

2022 Overview

Direct outreach

Direct outreach takes many different forms at CHEST, and it ranges from hyper-personalized to passive outreach. The actively targeted outreach can look like an email to a specific individual who recently attended a simulation course and may be interested in one that is similar. It may also look like an email to a first-time CHEST Annual Meeting attendee, inviting and encouraging them to attend for a second year. By hyper-targeting the outreach, the email becomes personalized and more likely to be read to completion, resulting in action.

695

EMAIL CAMPAIGNS

~ 2,000,000

EMAILS SENT

CHEST also produces a monthly publication (CHEST Physician^®) and a variety of newsletters that are sent to passively communicate with members. The newsletters range from semi-targeted topic collection newsletters (asthma, COPD, sleep, and more) to the daily and weekly sends of CHEST Today and CHEST NewsBrief, which cover general chest medicine news, hot topics, and CHEST-specific news.

LOOKING AHEAD

In 2023, sepsis will be included as an additional area in the topic collections.

SIGN UP FOR CHEST NEWSBRIEF »
READ CHEST PHYSICIAN »

408
TOTAL
NEWSLETTER SENDS

28K
CHEST TODAY
RECIPIENTS

10K
CHEST NEWSBRIEF
RECIPIENTS

14K
CHEST PHYSICIAN
RECIPIENTS

5,500
TOPIC NEWSLETTER
RECIPIENTS

Finally, CHEST utilizes direct outreach to promote members as expert sources to the media. In 2022, CHEST appeared in the media 351 times as a result of direct outreach and wide-reaching press release dissemination.

NOTABLE COVERAGE

ILD on the Rise, Doctors Offer Tips for Diagnosing Deadly Disease – MedScape

Doctors Warn F.D.A. of Health Risks Posed by Flawed Oxygen Devices – The New York Times

When Is Flu Season 2022-2023, and How Intense Will It Be? Virus Experts Share Essential Flu Insights for This Year – MSN

VIEW ALL CHEST MEDIA COVERAGE »

BACK TO TOP

In 2022, social media is a critical means of communication, especially between an organization and its consumers. Social media is so prevalent that it is glaring when an organization is absent from a platform or doesn’t have a way to directly communicate with the public. CHEST maintains five social media accounts: Twitter, Facebook, LinkedIn, Instagram, YouTube.

4,477
POSTS

235,909
FOLLOWERS

57,811
INTERACTIONS

146,722
LINK CLICKS

25,179,621
IMPRESSIONS


Posts	1,491	1,224	860	769	79
Followers	39,990	146,315	10,797	20,124	18,683
Impressions	5,877,424	5,283,757	1,593,068	579,191	11,846,181

Engage with CHEST on social media

BACK TO TOP

Multimedia

To attract and keep the interest of an audience, content needs to be fresh, engaging, and unique. In 2022, CHEST produced a wide variety of videos and podcasts tailored to appeal to the diverse interests of our audiences.

Watching CHEST

Knowing that today’s consumer is exceptionally visual and enjoys motion content, CHEST leaned heavily on video for a number of projects, including educational webinars, stories from our grant winners, introductions of our new initiatives like Bridging Specialties™: Timely Diagnosis for ILD, and more.

371
VIDEOS PRODUCED

478.5 K
VIEWS

1.74 M
IMPRESSIONS

TOTAL TIME WATCHED

6 YEARS

117 DAYS

10 HOURS

27 MINUTES

5 SECONDS

Watch highlighted videos

INITIATIVE OVERVIEW

First 5 Minutes^®

6 MIN 25 SEC

ASSESSMENT TOOLS

Uncontrolled Asthma

3 MIN 35 SEC

INITIATIVE OVERVIEW

Bridging Specialties™: Timely Diagnosis for ILD

6 MIN 23 SEC

GAME PROMOTION

Unshuffling COPD

1 MIN 18 SEC

Piece by Piece: Conversations With CHEST Leadership

A special multimedia initiative spoke to CHEST members just starting their leadership journey with CHEST. 2022 CHEST President, David Schulman, MD, MPH, FCCP, sought to demystify the inner workings of the organization by speaking with a variety of leaders to share their path within CHEST. This series unveiled the different “pieces” of CHEST and resulted in 12 videos ranging from getting involved with the Annual Meeting, to the different paths to becoming CHEST President.

WATCH OR LISTEN TO PIECE BY PIECE »

Listening to CHEST

Given the growing number of consumers getting their entertainment and learning materials through podcasts, CHEST committed more fully to the audio-only vehicle in 2022 by releasing several episodes on our CHEST Pulse podcast channel.

In 2023, CHEST will embark on a new multimedia and educational venture with virtual reality to complement the First 5 Minutes^® empathy- and trust-building initiative in pairing with e-learning modules. This technology is expected to provide first-hand experience for the participant, placing them directly into a practice scenario.